Damian Morgan, dBs Institute's Head of Industry and Employability and a professional artist development mentor, joined our Manchester students to explore how to create your brand as an artist.
As an expert in artist development and how to make an impact in the music industry, there's no one better for our students when it comes to navigating their career than Damian Morgan.
During Industry Week 2025, he spoke to our Manchester students for a wide-ranging lecture on how to develop a brand as an artist, from your visual identity to communicating your identity through the use of language.
Learn more about how to create your identity as a musical artist here!

Sam Willis
Sam Willis is dBs Institute's Content & Communications Manager and a writer with over ten years of experience. As a music writer, his work has been published in titles including Vice, PAPER Magazine, Red Bull Music, Long Live Vinyl Magazine and Classic Pop Magazine. As a copywriter, he has written long and short-form content for clients across several industries.